Real Madrid Appoint Former Super League Head Bernd Reichart as Commercial Director

Real Madrid have made a significant administrative appointment by bringing in Bernd Reichart, the former head of A22 Sports Management and the public face of the European Super League project, as their new commercial director. 

According to AS, club president Florentino Perez has placed Reichart in charge of key commercial sectors, including the Santiago Bernabéu stadium operations, sponsorships, and merchandise sales. In his new role, he will report directly to general manager and board member José Ángel Sánchez.